eir Sport keeping an eye on PRO12

The Guinness PRO12 is among the live TV rights being eyed up by eir Sport in the wake of the new brand’s launch and news that the company has won the race to screen all 48 matches at the 2019 Rugby World Cup in the Republic of Ireland.

The new eir Sport entity follows the acquisition of Setanta Sports Channel Ltd by eir, the largest telecommunications company in the country, which will now offer the same six channels, including four from BT Sport, under the new livery.

So far so similar, but what is game-changing is the move to provide the eir Sport Pack free to all existing and new eir broadband customers.