Poll makes O’Driscoll all the rage for 2014

Brian O’Driscoll was identified as the most marketable personality for 2014.

The Leinster and Irish rugby star received a record high 37% of votes in a research poll carried out by industry experts Onside Sponsorship, the highest rating since they began their research.

Rory McIlroy, dogged by problems with a new deal with Nike and their clubs last year dropped 11% to third place at 7%. Roy Keane came in at 11% in second place while his new boss Martin O’Neill is in fourth at 6%.