Lions must demand bigger slice of tour TV revenue

The British and Irish Lions juggernaut rolled out of town yesterday, to be put back in cold storage for four more years.

The players and management delivered when the need was greatest and in doing so have bought time for an historic institution that continues to defy logic in the ever-demanding world of professional sport.

Last Saturday night in the ANZ Stadium was one of the great sporting occasions, with even the sports-mad Australian public blown away by the passion, commitment and never-say-die attitude of the Lions — and that was only the supporters.