IRFU set prices to avoid spectacle of empty seats

The IRFU launched its ticket price strategy for the 2012-13 season in the hope of avoiding a repeat of the 2010 empty seat fiasco.

Announcing what it termed “a competitively priced” range of tickets, which starts with Nov Tests against South Africa and Argentina and includes Six Nations encounters at the Aviva Stadium against England and France, tickets range from a €15 schoolchild ticket through €65 for a category one seat up to €95 for a premium level ticket. For the visit of Argentina the corresponding pricing is €10, €55 and €75.

“In putting our ticket price structures in place for the 2012-13 season our aim has been to continue to offer as many options as possible to Irish rugby supporters, said Pat Fitzgerald, IRFU commercial and marketing committee chairman.