O’Driscoll ‘most admired star’

BRIAN O’DRISCOLL has retained his title as Ireland’s most admired sports star, according to a survey undertaken by marketing consultants, Onside Sponsorship.

O’Driscoll was identified by one in four Irish adults as the national sports personality they most admire in recent years. Notably the research also discovered he is also the most admired rugby star in Munster.

Onside Sponsorship managing director John Trainor said O’Driscoll continues to hold a “broad appeal” in this country.