Munster set to score €500,000 per year for Thomond Park naming rights
John Trainor, Managing Director of Onside Sponsorship has compared the agreement to the deal between Reebok and Bolton Wanderers which nets the Premiership club in the region of €250,000 a year.
Other comparable deals would be the €334,000 per annum paid by Walkers to Leicester City and the £10m (17.8m) contract linking Jaguar with Coventry City over 12 years.