Munster chief reveals cost of success

THE COST of running the Munster rugby team and all its ancillary activities has now reached €6.6 million per year, chief executive Garrett Fitzgerald revealed yesterday.

And he admitted that while the province was “holding its own” in generating income, winning the Heineken Cup last season resulted in no financial windfall, other than what the Munster Branch could generate by selling the ‘Munster Rugby’ brand.

Speaking at the first of two breakfast briefings in Nenagh, Fitzgerald said the branch was in the process of appointing a new sales and marketing manager with the aim of creating new revenue streams to offset rising costs.