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Guinness are new sponsors of English Premiership

PREMIER RUGBY chiefs have confirmed that Guinness will be the new title sponsor of the English Premiership.

Wed, 06 Apr, 2005 - 01:00

Tony Leen

Guinness’s parent company Diageo Great Britain has signed a four-year deal with Premier Rugby worth more than £20m, which will start next season.

Zurich has been the sponsor since 2000, but decided it would not be renewing last October.

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