International invite I won’t be taking up

Sponsorship of kennels isn’t a new phenomenon in Irish greyhound racing but sponsoring an individual greyhound is certainly a novel new idea, and that’s exactly what bookmakers Boylesports have done by announcing their backing of Milldean Panther.

I applaud the ingenuity — even if it’s just a very minor twist on an age-old marketing ploy — and I’m sure it will result in positive publicity for the sponsors and the greyhound industry alike.

However, there was a lovely little aside to the story which had me in stitches.