Samsung new sponsors of Dublin Horse Show
The announcement yesterday by the Royal Dublin Society (RDS) ends 14 years of title sponsorship by the Irish Dairy Board under the brand name Kerrygold. Over that period, the dairy board invested approximately €8m, culminating in an input of up to €500,000 in this year’s show.
The dairy board’s sponsorship was arguably the longest of a major event in recent Irish sporting history.
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