Irish deal for At The Races

HORSE Racing Ireland and the Association of Irish Racecourses have concluded a media rights contract with At The Races.

The agreement, which started on June 11, is a four-and-a-half-year deal and gives At The Races exclusive non-terrestrial picture and interactive betting rights in the United Kingdom and Ireland.

The arrangements will also allow ATR to include Irish racing content, on an exclusive basis, in any product delivered into international pool betting outlets as well as in channel form to international pay television platforms.