An Olympics covered like no other: A world where YouTube is more important than the games

This year’s Olympics accreditation guide includes sections for broadcasters, photographers, journalists and a final chapter for ‘content creators.’

CONTENT CREATORS: First-placed Ireland's Rhys McClenaghan celebrates on the podium following the pommel horse during the Men's Finals event at the Artistic Gymnastics European Championships, in Rimini. Pic: GABRIEL BOUYS / AFP

There was only one way for Stephen Scullion to explain it. Sitting in front of a plain background with a microphone pinned to his collar and a camera pointed towards him. Asking viewers to peer directly into his soul and examine its scars. To like and subscribe.

Last month the 35-year-old Belfast native, who ran the marathon at the Tokyo Olympics, finished 13th at the London Marathon in a time of 2:16:06. The qualifying standard for Paris was 2:09:10. His dream of a second games was over. Time to head home, press record and deal with the defeat.