Clock is ticking for Irish rowing's Big Brother moment
SACRIFICES: Fiona Murtagh and Aifric Keogh. Picture: ©INPHO/Ben Brady
Sport has colonised vast chunks of the TV schedule beyond its own borders. Think about it, what is reality television, or dance-offs and bake-offs, if not content packaged in a knockout format familiar to anyone who ever watched the FA Cup?
Love Island even had a podium.




