John Riordan: How the GAA can learn from NBA's designs for life

The league's teams released eye-catching jerseys that tap into their local heritage. 

PHILLY SPECIAL: the city edition jersey of Joel Embiid of the Philadelphia 76ers. Picture: Mitchell Leff/Getty Images

The NBA has been doing a nifty little marketing ploy over the course of the past few seasons whereby each of their 30 teams designs a relatively limited edition jersey based around their geographical area.

Sometimes a drastic departure from the club's colours, other times a leaning into the colours that made that club so instantly recognisable, the designs take inspiration from an aspect of their city or of their region that can be basketball-themed or not.