Coe unveils London 2012's first official partner

The first official partner of the London 2012 Olympics will be banking giant Lloyds TSB, it was announced today.

Coe unveils London 2012's first official partner
Wed, 14 Mar, 2007 - 11:06

The first official partner of the London 2012 Olympics will be banking giant Lloyds TSB, it was announced today.

The sponsorship deal, which is believed to be worth around £80m (€116.7m) to the London organising committee (LOCOG), will provide money for the running of the Games.

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