Still the greatest

For their latest advertising campaign, Addidas brought a worldwide hero to the streets of Harlem. Simon Lewis reports from New York.

IT TAKES a lot to stop the traffic in Harlem. The New York neighbourhood, for so long a downtrodden African American ghetto, is on the up and up these days, the locals taking control of their own destiny with a plethora of business ventures, fashion and music projects to rival their elitist fellow citizens the other side of Central Park.

What was once the backdrop for Malcolm X's assassination is now a home for former President Bill Clinton and, from last week, Muhammad Ali.