Seldom can a logo on a sleeve weigh so heavily: Shane Lowry ends deal with Kingspan

It also has another consequence, shifting attention to those athletes and sporting entities who still enjoy the company’s financial backing, including LPGA star and Cavan native Leona Maguire, and Ulster Rugby

MOVING ON: Shane Lowry ends sponsorship agreement with Irish insulation company Kingspan.Pic: Mike Mulholland/Getty Images.

Shane Lowry’s decision to end his sponsorship agreement with Irish insulation company Kingspan may have come three years too late for the bereaved families of the Grenfell Tower fire victims but it should still be welcomed.

The Guardian revealed last week that the group representing the families of the 72 victims who lost their lives when a west London council tower block was consumed by flames in June, 2017 had written to the Irish golfer several times to ask him to remove Kingspan’s logo from his sleeve, given it was the company that made some of the combustible foam insulation used in what proved to be a fatal refurbishment of the tower.