Future for aging LIV golfers dependent on Saudi largesse

LIV BOUND: Henrik Stenson

Sportswashing is not supposed to make commercial sense. Therein lies the reason that no normally functioning business saw fit to throw hundreds of millions of dollars at a disruption plan for golf. Saudi Arabia’s Public Investment Fund (PIF) can attempt to rebrand a kingdom for which the murder of a journalist and human rights atrocities are typical reference points with the benefit of an apparently bottomless pit of cash. 

If the PGA and DP World Tours find themselves embroiled in a commercial long game with the Saudi-backed LIV Series, they know they will be outmuscled.