Expert: McIlroy is worth sponsorship cash

“I’m Rory McIlroy, I’m Rory McIlroy, I’m Rory McIlroy... I am Rory McIlroy.”

It does not quite have the same ring as Nike’s original “I’m Tiger Woods” advertisement, but the announcement of the sports giant’s new personal sponsorship deal with the 23-year-old from Northern Ireland clearly identifies him as the coming man.