Procter & Gamble has said it will not renew its endorsements deal with golfer Tiger Woods next year, adding another name to the list of companies that cut ties with the golfer after last year’s revelations of marital infidelities.
The company used Woods, tennis star Roger Federer, footballer Lionel Messi and dozens of other athletes as part of its three-year Gillette Champions marketing programme.
But Gillette said last night it was phasing out that programme and not renewing the contract with Woods and several other athletes as a result.
Gillette stopped using Woods in its ads after details of his infidelities became public last year. A company spokesman said Woods would not be associated with Gillette after the end of the programme.
The company is also letting its contracts with other athletes, including Messi and fellow football stars Thierry Henry and Kaka end, as the marketing programme concludes.
Athletes being for other marketing projects include Federer and New York Yankees baseball captain Derek Jeter.
Woods was once the most sought-after pitchman in sports and was the first athlete to earn one billion dollars from sponsorship deals.
But many corporations cut ties or distanced themselves from Woods after the scandal that broke just over a year ago and dominated headlines for months.
Accenture, AT&T and Gatorade dropped Woods outright and other companies including Gillette and Tag Heuer stopped featuring him in advertisements.
But Nike and Electronic Arts, which had more invested in Woods’ skills as a golfer rather than a more general symbol of excellence, stuck with him.
Woods is trying to rebuild his golf reputation after his first year as a professional golfer without a tournament victory and losing his ranking as the top player in the world.