Ballyliffin’s €100m Irish Open boost for next year

The enormity of the Dubai Duty Free Irish Open gave the European Tour the courage to take the €7m Rolex Series extravaganza to Ballyliffin from July 5-8 next year.

At least that’s the view of the club’s hard-working general manager, John Farren, who expects the event to generate €100m for the Donegal economy next year alone, with the long-term spin-off “immeasurable”.

“The people are a big part of it and the ambition and grá they have for the place, given the club’s importance to the local economy,” said Farren.