Swing to the music of golf

Kevin Markham assesses the European Tour’s innovations designed to sex up golf.

The Kaiser Chiefs are probably not words you expect to see in a column about golf.

The band famous for ‘I Predict a Riot’, ‘Ruby’, and ‘Oh My God’ does not contain any passionate golfers but, as the last putt rolls it at the BMW Championship this year, the boys will be tuning up for a celebratory gig in the exclusive setting of the Wentworth Golf Club.