The Canadian, who succeeded George O’Grady last year, has been keen to modernise the game and has already permitted players to wear shorts in pro-ams and introduced measures aimed at tackling slow play.
However, Pelley’s announcement that six-hole sprint formats could be included on the European Tour schedule from 2017 is a significant leap.
“Golf and tennis has to be a little more open to letting the youth actually participate,” Pelley told BBC Radio 5Live. “There’s no question that is something we believe in.
“Attention spans are decreasing and it’s completely different when the choice people have to consume content now is so different than 35-40 years ago. So you have to change, people’s time is so precious that golf it was I think every golf course being built needs to be six holes, six holes, six holes — so that people can go at the beginning before they go to work.
“If you’re not prepared to be innovative, if you’re not prepared to take chances, then I do believe that the sports that aren’t will fall behind. We’d like to experiment...in 2017 and maybe roll it out in 2018. It’s still in the infancy stages of being developed.
“The tradition, the integrity of the game, the 72-hole tournament will always be there in some form but if you catapult ahead 10 or 15 years the game of golf will be consumed completely differently and there will be different formats.”