Doonbeg keeps it under the wind
Buddy Darby, the fantastically-named part-owner of The Lodge at Doonbeg Golf Club, rose, I’m sure, with the intention of extending a broad invitation to sample and savour the delights of his sumptuous five-star resort in west Clare. Instead, he meandered into a mission statement that was striking for its honesty and brevity more than its verbosity.
I had no taping device to hand, but I can paraphrase it like he delivered it last night: “We know at this stage we may not turn a profit from Doonbeg, but that’s okay. We have other facilities around the world like Christophe Harbour in St Kitts to do that. This development is about a lot more than turnover.
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