Tiger’s brand image set to take off again

AFTER one of the biggest sponsorship fallouts in the history of sport, Tiger Woods is close to signing a new global endorsement.

Woods was easily the world’s highest paid TV advertisement stars prior to last year’s sex scandal revelations that then saw some of the biggest corporate names in business and sport — Accenture, AT&T, Gillette and Gatorade — sever ties with Woods.

Only Nike and Electronic Arts remained true to Woods. But 12 months is a long time in any walk of life, and people do forgive, forget and move on. So that’s why Woods’ long-time IMG manager, Mark Steinberg claims he’s close to signing a number of new deals for the former world number one.