Good call: Heineken pour in behind Irish Open

THE European Tour today welcomed Heineken as an Official Sponsor to the 3 Irish Open, to be played at the Killarney Golf and Fishing Club from July 29 – August 1.

Heineken owns and manages one of the world’s leading portfolios of beer brands and is recognised and respected for its high-profiled and valued sponsorship portfolios: The Heineken Cup/Rugby World Cup/UEFA Champions League.

The company is no stranger to golf and the European Tour, having previously sponsored the 3 Irish Open under its Murphy’s brand from 1994 – 2002. Heineken also sponsored the English Open from 1992-1996 as well as the Heineken Classic in Australia and will be an invaluable addition to the 3 Irish Open.