Irish golf makes its pitch to rich American market

THE PGA Show in Orlando, USA, in January will attract a large army of Irish golfing representatives eagerly promoting the attractions of Ireland’s top courses to a captive audience.

This is the biggest golf show on the calendar and Ireland's marketing executives will be reaching out to a global audience to attract overseas visitors to the many championship courses in this country.

Kate McCann is Director of Marketing for golf at Mount Juliet and Fota Island and she will spend ten days in Orlando.