GAA unveil new streaming plan to clamp down on 'ambush marketing' of club games

The GAA’s new streaming policy and licensing agreement has been finalised

ON SCREEN: A view of a streaming camera. Pic: Laszlo Geczo, Inpho

The GAA’s new streaming policy and licensing agreement insist streaming companies at local level uphold the same sponsorship protocols as national broadcasters.

The association’s broadcasting committee has clamped down on the practice of some streaming companies carrying advertisements of companies that are in direct opposition to the association’s national sponsors.