Half-time in the GAA: A breather or something more important?

Management can pinch and manipulate half-time like a piece of clay. Whatever shapes they make are their own design. It must cater for the audience and their preferences.

‘YOU KNOW THE PROBLEM. NOT WORKING HARD ENOUGH’: Legendary ex-Kilkenny manager Brian Cody walks down the tunnel at Semple Stadium in Thurles. Pic: Brendan Moran/Sportsfile

Hollywood could only dream of turning points like it. 

Look up half-time speeches in the GAA’s exhaustive encyclopaedia and the top entry is obvious. An iconic part of Armagh’s breakthrough 2002 success is Joe Kernan smashing his runners-up plaque from the 1977 decider.