Surely Mayo have over-reached, not under-delivered

Despite the narrative that Mayo 'left an All-Ireland behind them last year', closer inspection suggests that getting a team in transition to the last two All-Ireland finals has been one of James Horan’s greatest achievements

Mayo’s Lee Keegan and Conor Meyler of Tyrone. ©INPHO/Ryan Byrne

To under-promise and over-deliver is one of those phrases one might expect to hear at a leadership conference where gurus with headsets employ words like ‘culture’ and ‘learnings’. And tell you ‘how to be the best you that you can be’.

The idea is that if you avoid raising expectations and then exceed them you will get a reputation as someone who always delivers ahead of time. The danger with it, of course, is that the more often you over-deliver the more it becomes the expected norm that one does so.