The big splash was delivered skilfully and strategically. The day before the AFL announced their 2022 fixture schedule, the AFLW general manager and a host of players gathered at Melbourne’s Marvel Stadium. Determined to make a statement.
Simultaneously, a well-produced video appeared on social media, promoting a bright future. The Women’s Coach Acceleration Programme was launched. Then came the big pledge. A Women’s Football Vision for 2021-2030. AFLW players will become the best-paid sportswomen in an Australian domestic competition and at least half of the AFLW senior coaches will be women by 2030.
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