Kevin Walsh: Are the expectations of GAA supporters too far removed from reality?

Fans can dream but winning teams have evolved and are hugely open-minded about change, writes Kevin Walsh

WALKING TALL: Kerry star David Clifford will be looking to carry exceptional league form into Championship, starting with Saturday’s Munster SFC meeting with Clare in Killarney. Pic: James Crombie, Inpho

Are the expectations of GAA supporters too far removed from reality? Are these expectations managed properly in counties at the moment? With social media and so many other media outlets readily accessible to every follower, is there an opportunity for county teams to better ‘manage’ the expectations of their supporters?

Creating an effective public relations protocol should be essential to manage and inform respective parties — supporters etc — with timely and accurate information. While expectation comes with the territory, I feel that a lot more can be done to proactively develop a strong PR image or plan to coincide with the team’s development, progress, aims, objectives, and vision.