Amazon could make GAA media rights bid, Peter McKenna reveals

The GAA’s sponsorship and media revenue for 2020 was €9.872m compared to €20.691m in 2019

Amazon may be in the market for GAA media rights when the current contracts end next year, GAA stadium and commercial director Peter McKenna has revealed. Picture: Brendan Moran/Sportsfile

Amazon may be in the market for GAA media rights when the current contracts end next year, GAA stadium and commercial director Peter McKenna has revealed.

Describing the pandemic as “a black swan event”, McKenna yesterday delivered Croke Park’s 2020 accounts which showed a €9.731m loss and no contribution being made from the stadium to the GAA’s central accounts.