Strength of Munster SHC set to boost GAA’s negotiating hand

The popularity and competitiveness of the Munster SHC should strengthen the GAA’s hand when they negotiate their next round of All-Ireland SHC deals, according to market expert John Trainor.

By far the most televised provincial championship last summer and having attracted almost 250,000 to its 11 matches last year, the 2018 Munster competition also accrued €4.054m in gate receipts.