Waterford GAA has received a considerable boost with the confirmation of mobile phone network 3 as the county's sponsors for the next two years.
Hurling stars Dan Shanahan, Eoin Kelly and Tony Browne were on hand at Croke Park today to announce the deal, which also coincided with the launch of Waterford's new GAA jersey.
The new partnership brings to an end Glanbia's hurling sponsorship under the Yop brand and Lawlor's Hotel involvement with the Deise's footballers.
It is believed that 3 have pumped a six-figure sum into the new sponsorship, which also includes performance bonuses tied to winning the Munster and All-Ireland Championships.
Waterford GAA Secretary Tim O'Keeffe is thrilled to have new sponsors on board, with the deal secured early last month.
"The Waterford County Board are delighted to be able to announce this sponsorship deal with 3," he said.
"The unique 3 logo will adorn all our county jerseys from minor to senior in both hurling and football. We are looking forward to working with our new partners and we have no doubt that our clubs and supporters will fully support 3 and their product range."
The deal was brokered by 3 Ireland CEO Robert Finnegan who is a former Waterford Under-21 footballer.
Finnegan is delighted to give his backing to his native county, continuing on from 3's sponsorship of the local Waterford United soccer team.
"3 is building a reputation as the brand of choice for Ireland's sports fans and this latest GAA sponsorship is a source of great pride, not only for 3 but myself as a Waterford man," he commented.
"This sponsorship will enable Waterford GAA to continue to compete at inter-county level, aid the continued development of the games within the county and ultimately bring '3 cheers' and even some silverware to the people of Waterford."
The sponsorship deal comes just a day after it was confirmed that Dublin GAA have yet to tie up a sponsor for 2010, following the ending of their 18-year association with Arnotts.
However, Dublin Chairman Gerry Harrington expects an imminent announcement
"It's just a question of dotting Is and crossing Ts at this stage," he said of a reported deal with Vodafone.
"We certainly won't have any sponsor this weekend and it will probably be two or three weeks before we have everything tied up.
"When we do, we will have an official launch and everyone will be let know about it. We would hope to have everything ready for the first round of the league, but if we don't it's not a major worry."