GAA President Kelly lashes 'ambush marketing'

GAA President Sean Kelly has hit out at the controversial Paddy Power marketing scheme and charged that the bookmakers are guilty of "ambush marketing" and "piggybacking on the GAA's success".

The company paid €750 to three players from Wexford and Cork who in turn sported the bookmakers' logo on their hurls and they plan to do the same this weekend with Kilkenny and Tipperary players.