Ashling Thompson wants camogie promotion tackled

All-Ireland winning Cork camogie captain Ashling Thompson believes women’s sport can benefit from innovative marketing strategies like those employed by Ladies Football.

Thompson has been hugely impressed by Lidl’s promotion of the Ladies NFL and would love if camogie could ink a similar deal.

However Thompson admitted that the Ladyball campaign (an ad which generated huge reaction and criticism before the Lidl deal was announced) caught her unawares.