All-Ireland winning Cork camogie captain Ashling Thompson believes women’s sport can benefit from innovative marketing strategies like those employed by Ladies Football.

Elaine O’Meara expects Dublin to challenge for this year’s National Camogie League.

Sexist, designed to titillate and with more than a whiff of Mad Men, the clever marketing of a pink “Ladyball” has achieved exactly what its backers desired, a debate on the place of women in sport.