‘A professional GAA: what would it look like and at what cost?’

IN May 1977, a wealthy Australian businessman, Kerry Packer, announced the formation of World Series Cricket. At the time, the game of cricket was essentially amateur but hugely popular. Packerâs contention was that cricket was, thus, âthe easiest sport in the world to take over, because nobody bothered to pay the players what they were worthâ.
Packer simply cherry-picked a selection of players and went about setting up his own league to reflect the commercial realities of the game.