Everybody fair game as ‘controversialists’ get roaming role

I recently read an article in The Guardian in which the columnist was bemoaning the closure of the fabled Sports Illustrated library in New York. A sure sign of how the changing demands of readers is dictating how mainstream media now operates.

Nowadays we don’t have ten minutes to sit and read one feature column; instead we want to read ten headlines in one minute. All via the flick of a thumb.

Nowadays the reader has become an integral part of shaping real time news. Online platforms and social media are rapidly taking over from the traditional broadsheets in setting the tone for what we read and hear.