AIB sponsorship ties in with GAA strategy

THE announcement today confirming AIB as new associate sponsors of the All-Ireland SFC tallies with the GAA’s commercial bundle strategy in recent years.

As well as backing the All-Ireland club competitions, the bank will line up alongside Eircom and SuperValu as associate partners from this year, replacing GAAGo.

AIB follow the examples of Allianz, Etihad and Liberty Insurance in establishing a second association with the GAA. Last month, it was announced Allianz would sponsor GAAGo coverage on top of their continued support of the football and hurling leagues.