Sky’s GAA debut only attracts 31,800 viewers

Industry reports yesterday revealed Sky Sports’ live coverage of the Kilkenny-Offaly game on Saturday night attracted just 31,800 viewers, a 2.9% share of the Irish audience.

That compares with 402,000 who tuned in for the Dublin-Laois Leinster SFC quarter-final on RTÉ Two, a 40.6% audience share.

The Sunday Game Live’s first game on Sunday, the Connacht semi-final between Mayo and Roscommon, accrued a 32.6% audience share, which represents 252,300 people.