Camogie bids to build on sponsor boost with closer links to hurling

The Camogie Association will seek to increase the amount of games played alongside high-profile hurling matches as it seeks to build on their joint sponsorship deal with the GAA and Liberty Insurance.

The US company has signed a unique five-year deal with the associations who are also in the process, along with Ladies Football, of establishing closer ties.

Increasing the profile of the female games has been a long-held goal and the decision to play the last two Camogie League Division One finals prior to the male equivalents at Semple Stadium and Nowlan Park is just a start.