Dubs to turn capital blue in push for more glory

DUBLIN GAA has revealed plans to make their trademark ‘blue’ colour a byword for success in a novel marketing strategy.

Dubs to turn capital blue in push for more glory
Tue, 15 Nov, 2011 - 00:00
Paul Keane

The county’s new 86-page strategic plan for 2011-2017, entitled ‘The Blue Wave’, contains the unique marketing objective in its early introduction.

It is stated that “Blue must become the colour of success” and that, in time, it can “evolve as the flagship brand of commercial sport in Ireland”.

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Anthony Daly
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