Rules Series a prime example of how not to do promotion
At the time, the outrageously gifted American was the most famous boxer in the world. My friend admitted he wasn’t optimistic about his chances of getting a chat with the global megastar, but he gave it a shot.
He rang Roy Jones’s manager. The manager said that Roy was out of town, staying at his ranch. The manager took the Irishman’s telephone number and said he would pass it on. Our humble boxing correspondent thought that he had been politely fobbed off. He reckoned that would be the end of it.
