‘Leinster must rethink way it does business’

THE Leinster Council admit they must “rethink the way it does business” as they face into one of the most challenging times in the GAA’s history.

Ahead of the launch of their Strategic Vision and Action Plan (2011-2015), the council’s commercial and marketing manager John Cotter admits officials must establish a guaranteed annual development fund if it is to able to plan effectively for a population explosion in the region.

With population growth, urbanisation, facilities, funding and personnel amongst areas highlighted, the report warns Leinster faces ever-increasing demands for investment at a time of falling incomes.