Cooney hoping for attendance boost as GAA ramp up marketing campaign

GAA bosses are to undertake their most aggressive and proactive marketing campaign this summer.

The Association is to roll out an extensive advertising and promotional drive at local and national level in a bid to increase the profile of their games and combat falloffs in attendances due to the national economic downturn.

Today Croke Park bosses launch a high-profile new television ad campaigns for the hurling and football championships, featuring Henry Shefflin and Kieran Donaghy.