Sponsor shift won’t cost us, claims Cooney

GAA president Christy Cooney has insisted that the Association has not lost out financially despite having to change one of its three football championship sponsors mid-deal.

SuperValu was yesterday unveiled as the company which would take up the baton from Toyota who have decided to end their link with the competition two years into a three-season contract.

Though no figures were forthcoming, it is believed that each of the three original sponsors parted company with over €4m at the time and Cooney has declared his satisfaction with the latest round of negotiations.