Big calls for Vodafone on sponsorship future plans

VODAFONE may yet extend its sponsorship of the GAA Football Championship beyond 2010, despite agreeing a record deal with the Dublin county board this week that could cost them up to €5m.

The two parties announced details of a new six-year sponsorship deal worth an initial €4.65m yesterday with built-in performance-related bonuses and additional benefits, including telecom support.

The deal, which will be reviewed at the midway point, covers all inter- county teams in both codes from minor up to senior and Vodafone will be investing another substantial, though unspecified, sum in promoting the tie-up with the GAA’s biggest brand.