Deal ‘will not compromise’ RTÉ’s editorial content

RTÉ chiefs last night insisted their editorial control will “not be compromised or diminished” by a major sponsorship deal with the GAA.

RTÉ were yesterday named as one of the six new senior championship sponsors in a historic new format.

The media giant joins Guinness and Etihad Airways as sponsors of the GAA Hurling All-Ireland Championship while Toyota, Ulster Bank and Vodafone have rights to the football equivalent.